Work Description

- Highlight insights and opportunities for improvement.

- Conduct quick research on digital trends in the hair color & treatment category.

- Share findings on consumer behavior, Gen Z content preferences, and competitor moves.

- Support in planning, creating, and scheduling content across TikTok, Instagram, and other key digital platforms.

- Research trending formats, hashtags, and competitor activities to recommend fresh ideas.

- Assist in executing special digital projects for Miranda

Requirement

- Previous internship or project experience with beauty brands (preferably Wardah, Skintific, or similar groups) will be a strong plus.

- Familiar with project-based assignments and able to deliver within tight timelines.

- Solid understanding of social media platforms, especially TikTok & Instagram.

- Strong interest in beauty, hair color, and lifestyle categories.

- Ability to coordinate with agencies, influencers, or KOLs.

- Analytical mindset to track performance and extract insights.

- Basic knowledge of content creation tools (Canva, CapCut, or equivalent) is a plus.

- Proactive, detail-oriented, and willing to take ownership of assigned projects.

- Comfortable working in a fast-paced, project-driven environment.

- Good communication and teamwork skills, with the confidence to engage with external partners (e.g., buzzers/agency).

- Curious and creative, with a pulse on Gen Z digital trends.