Work Description

• Independently lead selected brand initiatives or sub-projects, demonstrating ownership and strong decision-making skills.

• Proactively identify market opportunities, consumer trends, and competitor threats, and propose solutions.

• Develop conceptual frameworks, key visuals (KV), and key communication messages that effectively resonate with target consumers.

• Ensure product differentiation through in-depth knowledge of formulation, packaging innovation, and consumer benefit communication.

• Collaborate closely with R&D, regulatory, supply chain, and other related departments to ensure timely and compliant product delivery.

• Translate brand strategy into impactful campaigns across retail, salon, and digital ecosystems.

• Collaborate with agencies to craft creative briefs, evaluate proposals, and refine outputs (KV, digital content, POSM, influencer activations).

• Collaborate closely with sales and trade marketing to ensure strong in-market execution (modern trade, general trade, salon distribution).

Requirement

• Minimum 2–4 years of experience in brand management, product development, or marketing in beauty/personal care (hair care preferred)

• Experience with salon professional products or retail beauty brands is strongly valued

• Proven ability to develop product concepts, KV, and communication strategies

• Strong understanding of product development lifecycle (formula briefing, packaging, regulatory)

• Familiar with both salon channel dynamics and retail (offline & online) marketing

• Good analytical skills with the ability to interpret data and generate actionable insights

• Strategic thinker with the ability to also dive into execution details

• Proactive, independent, and able to manage projects

• Strong communication and presentation skills (internal stakeholders + external agencies).

• Creative yet commercially minded — balancing brand aspiration with business targets.